For decades, Fiesta Mall was a Mesa shopping icon – until it lapsed into disrepair.
Abandoned since 2019, this 80-acre site in the heart of Mesa’s Fiesta District is about to be reborn.
Welcome to Fiesta Redefined
Revisioning. Redeveloping. Redefining.
Verde Investments spent years acquiring the nine parcels comprising the old mall site. Now, in collaboration with Mesa’s leaders and staff, we are revisioning, redeveloping, and redefining this abandoned icon for a new day.
Our goal? To create a vibrant mixed-use Master Plan that includes multiple residential options, office space, retail shopping, restaurants, hotel partners, entertainment venues, and commercial development.
Walkable, sustainable, and teeming with open space, Fiesta Redefined promises to be a 21st century gem to make Mesa, its leaders and residents proud.
Frequently Asked Questions
Who is the developer or owner of the site?
Who is paying for the outreach?
Verde Investments will pay for all elements of this project, including the ongoing demolition of the abandoned mall and the outreach to neighbors and local stakeholders.
What is the current zoning on the property?
What new zoning designation is the developer seeking?
The developer has applied for Infill Development District Two zoning. Mesa’s Zoning Ordinance
requires at least three of the following conditions to qualify for an ID-2 zoning district:
- a high percentage of vacant older or dilapidated buildings or structures
- a high percentage of vacant or underused parcels of property, obsolete or inappropriate
lot or parcel sizes, buildings designed for obsolete land uses, or environmentally
- a high percentage of buildings or other places where nuisances exist or occur
- an absence of development and investment activity compared to other areas in the City
- a high occurrence of crime
While only three of the above must be present to qualify for ID-2 zoning, the Fiesta Redefined
site has all five qualifications present.
What uses will be allowed on the site under the ID-2 zoning district?
significant open space.
What development principles guide Fiesta Redefined?
Density – Increased density allows for more uses in closer proximity to one another. When residential, employment, retail, dining and entertainment uses are clustered together – walking, bicycling and public transit become viable alternatives to personal vehicles.
Open Space – a proposed “village green” as a significant public gathering space will provide connectivity and walkability, while adding a greater sense of intimacy throughout the community. We will incorporate places for recreation, to feel closer to nature, to relax, to meet friends and neighbors, to walk dogs, to play games, to dine, to enjoy music, and comfortable places to sit and watch others doing the same.
Connectivity – getting people out of cars and onto the sidewalks is critical to the success of urban environments. The streets at Fiesta Redefined have been carefully planned as the framework of this modern, urban development. Broad sidewalks with street trees, pedestrian lighting, and shade structures will be integrated into the design of each streetscape to create a comfortable pedestrian environment day and night.
Diversity and Flexibility – a wide variety of uses are envisioned for Fiesta Redefined, including a diverse range of residential, commercial and office opportunities, national and local retail presentations, hotels, restaurants, and entertainment all integrated within a pedestrian, bicycle, and vehicular friendly environment. The architecture of Fiesta Redefined, like its occupants, will be characterized as progressive, creative, diverse, and respectful of the natural environment. This new gem will integrate nature, art, sustainability, access, and community to create an engaging and memorable environment.